ERP and FP&A platforms have a reputation problem. They're powerful, essential, and almost universally painful to look at. Dense dashboards, cluttered navigation, interfaces that feel like they were designed by committee in 2011. LiveFlow built something genuinely different: an AI-native ERP and FP&A platform for multi-entity businesses in construction, healthcare, food and beverage, and retail. The product was modern. The marketing site needed to match.

I handled the full project end to end. Design in Figma, development and interactions in Framer.

LiveFlow FP&A automates consolidation, reporting, and budgeting on top of a company's existing ERP. No migration required. My scope was the FP&A product site, not the Flow ERP side. The challenge was making a dense financial planning tool feel immediately understandable. The homepage leads with the umbrella brand positioning, then splits into clear product paths so FP&A visitors self-select fast. The FP&A card lands with three sharp value props: sync accounting data to Excel and Google Sheets, automate manual consolidation and budgeting, no ERP switch required. Each one removes a specific objection before the visitor even clicks.

Rather than listing features generically, the site organizes by industry: Construction, Healthcare, Food & Beverage, and Retail. Each gets a visual card with a one-line descriptor (e.g., "Job costing & multi-project" for construction). This lets a clinic owner or franchise operator immediately see themselves in the product without wading through irrelevant use cases.

Clean typography, generous whitespace, and a restrained color palette built around deep navy and crisp whites. Product illustrations use a consistent isometric style that feels technical without being cold. The layout is spacious and confident, the opposite of the cramped dashboards these buyers are used to.

Interactions are minimal and purposeful. Smooth scroll reveals, subtle hover states on industry cards, and a trust logo bar that reinforces credibility without demanding attention. The site feels fast, focused, and premium.

Social proof is woven throughout: "Trusted by Industry Leaders" with recognizable logos, plus a final CTA section positioning LiveFlow as the "#1 platform for multi-entity finance." The demo booking CTA appears consistently across sections without feeling aggressive. Every section earns the right to ask before it asks.

A site that makes complex B2B finance software feel approachable, modern, and trustworthy. The kind of site where a CFO lands and thinks "finally, something that doesn't look like it was built on top of a spreadsheet."