Luxury Packaging Design for BEAUTE EYE & SMILE LINE MASK

BEAUTE ON, Singapore's leading anti-aging care brand, is proud to launch “BEAUTE EYE & SMILE LINE MASK”  a profoundly powerful dual-use eye and lip mask enriched with highly effective and soothing ingredients. The brand's new luxury packaging is made of composite materials and features a beautiful female face as the main visual. It carries the brand's spirit and the word "BEAUTE", which means beautiful, a beauty, and sublime in French. It also conveys information about the use and efficacy of the product in an easy-to-understand manner. The box is made of translucent PP, which is a metaphor for water-like radiant skin through the translucent effect on the face and the texture through its reflective light. It also conveys the image of moisturizing and premium extracts contained within. Three symbols representing "beauty, technology and energy" are embellished below the eyes to convey the message of the product's use and efficacy. On the back, a flower blooming in the wheel of time represents the reversal of time and youthful rejuvenation. Through the precise structure and expressive visual effects, it epitomizes breaking of the shackles of time, and is a metaphor for the miracle of beauty brought about by the cutting-edge technology of the product.

The box is printed with gold and silver foil, conveying not only the superior quality of the product, but also the luxury of the visual enjoyment when using it. On the front side of the box, under the face with a see-through effect, an inner liner card is attached. The card is hand-embossed and screen-printed with pearlescent ink on Keaykolour paper with copper plates. This design and the outer box are complementary and harmonious. The outer box refers to a gorgeous woman with radiant makeup after rejuvenating her skin, while the inlaid card symbolizes an elegant woman with flawless skin. Together, they form a perfect woman, both inside and out. It encapsulates BEAUTE ON's vow to lead women on the path of beauty. Through natural, safe and effective ingredients, irrepressible confidence shines from the inside out.