Welive: Ethically Made with Love

Daniella Repetto

Art Director
Brand Designer
Graphic Designer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Welive is a cosmetic brand characterized for being vegan, cruelty free and made with natural ingredients.
Designed for women who love the nature but who maintain their taste for well-designed products with a great variety of details.

Concept:

The name Welive comes from the combination of the words "we" and "live". The brand seeks to be unique in its style by transmitting its love for nature and respecting its values.

Values:

Innovation is essential because beauty is an incessant pursuit that constantly requires a higher level of efficiency. Linked to humanity and nature, because creating beauty products implies trying to understand different cultures, knowing how to listen to them, assimilating their traditions, anticipating their needs while looking for a cosmetic that is friendly to planet earth and health.

Packaging:

Primary packaging is the linchpin between your product and the end user.
It is almost always intended to remain in the package until the end user obtains the product, and is typically not disposed of until before its contents are used. Solutions should emphasize both utility and appearance and design.
A secondary packaging is one that contains one or more primary packaging, granting it protection for its commercial distribution.
Secondary packaging can be removed from the article without changing the qualities or attributes of the product. It is designed not so much to hold the product (which is the job of primary packaging) as much as a means to deliver quantities of the good to the point of sale or to the end user.

Mision:

Our mission is to develop and market a line of cosmetics, satisfy our consumers by offering our alternative products made with natural ingredients such as flowers, fruits and oils, cruelty free and vegan, being an innovative option and different from the rest in the market.

Advertising:

With advertising, a relationship with new and existing customers is acquired and maintained, through the sales strategy used by the company, using different outreach methods to bring the product or service to the market.

2019

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