The Rebranding of Coca-Cola Energy Drink

Daniella Repetto

Brand Designer
Adobe InDesign
Adobe Photoshop
Coca-Cola

Introducing the all-new Coca Cola Energy drink with a brand new look! Revamped the classic energy drink with a fresh, modern design.





The Campaign

The rebranding campaign is all about celebrating the power of energy and excitement. We want to show our customers that Coca Cola Energy is not just any ordinary energy drink, but a source of excitement and motivation to face every challenge with enthusiasm.

With this rebranding campaign, we're committed to bringing a new level of excitement and energy to the world of energy drinks. Our customers can expect the same great taste and energy boost they know and love, but with a fresh, modern look that's sure to leave a lasting impression.





The rebranding campaign is centered around the slogan "The Only Energy Drink with a Great Coca Cola aste." This slogan was chosen to highlight the unique selling point of the product, which is the perfect combination of the classic Coca Cola taste with an energizing boost.

Our campaign message is simple but powerful: no other energy drink on the market can match the great taste of Coca Cola.

The Advertising:

To bring this message to life, we've created a series of ads that showcase the refreshing taste of Coca Cola Energy, featuring people enjoying renewed energy and excitement, all thanks to the boost they get from the drink.





Using social media platforms to engage with customers and create a buzz around the product. Through influencer marketing and user-generated content, encouraging fans to share their experiences with Coca Cola Energy and spread the word about The Only Energy Drink with a Great Coca Cola Taste.

Finally, leveraging partnerships with major retailers to create eye-catching displays and promotions that draw attention to our product. Our goal is to make Coca Cola Energy the top choice for anyone looking for an energy drink that not only provides a boost but also tastes like the most the most recognizable drink in the world.

The Product:

The 3D render image of the product showcases the boldness and energy of our brand in a way that's impossible to ignore. The striking design draws attention to the unique features of our product, emphasizing the refreshing taste and invigorating effects that Coca Cola Energy has to offer.






Overall:

Overall, the rebranding campaign for Coca Cola Energy Drink is all about highlighting the unique taste of our product and creating a sense of excitement and energy around it.

2019

Partner With Daniella
View Services

More Projects by Daniella