Introduction

Understanding the Problem

CreatiVibe, a creative agency known for its innovative approach, needed a brand identity overhaul to better reflect their dynamic and creative services. The project focused on designing a new logo, creating a comprehensive brand style guide, and redesigning their website to align with the refreshed brand identity.

Problems

Inconsistent and outdated brand visuals that did not capture the agency’s creative essence.

Website did not effectively showcase the agency’s portfolio or services.

Lack of a cohesive brand style guide for maintaining visual consistency.

Objectives

Develop a modern, versatile logo that aligns with the agency’s creative vision.

Create a detailed brand style guide to ensure consistent application of the new brand identity.

Redesign the website to better represent the agency’s services and showcase their work effectively.

Design Process

Empathize: Held workshops with agency stakeholders to gather insights on their vision, goals, and current branding issues.

Define: Analyzed existing brand materials and identified areas needing improvement to align with the agency’s creative identity.

Ideate: Developed multiple logo concepts and website design mockups, incorporating feedback from stakeholders.

Prototype: Created high-fidelity prototypes for the logo and website, showcasing design elements and user interactions.

Validate: Conducted reviews with stakeholders and made refinements based on their input and feedback.

Implement: Finalized and delivered the new logo, brand style guide, and redesigned website, ensuring a cohesive brand experience.

Deliverables

Logo Design: Creative logo with multiple variations (color, black & white, and simplified versions).

Website Redesign: A visually engaging website featuring a portfolio showcase, service descriptions, and updated content.

Brand Style Guide: Comprehensive guide with brand colors, typography, logo usage, and visual elements.

Additional Assets: Business card design and social media profile updates.