Web Developer/Designer | UI/UX Designer

Introduction

Understanding the Problem

EcoTech, a leading company in sustainable technology solutions, faced challenges with their outdated digital presence. They needed a modern, cohesive brand identity and a user-friendly website to better communicate their environmental mission and attract a broader audience.

Problems

Outdated and inconsistent brand visuals that failed to convey EcoTech’s sustainability focus.

Website design that lacked engagement and usability, leading to high bounce rates.

Inconsistent brand identity across various digital and print media.

Objectives

Redesign the website to enhance its visual appeal and user experience.

Develop a new, cohesive brand identity through a modern logo and visual elements.

Improve UI/UX to increase user engagement and decrease bounce rates.

Establish a unified brand presence across all platforms.

Design Process

Empathize: Conducted in-depth user research and stakeholder interviews to understand their needs, pain points, and brand challenges.

Define: Identified key issues with the current website and brand identity, and set clear, actionable objectives for the redesign.

Ideate: Developed multiple design concepts for the logo and website, exploring various styles and layouts.

Prototype: Created interactive prototypes for both the logo and website, including wireframes and high-fidelity mockups.

Validate: Tested prototypes with users and stakeholders, gathering feedback to refine and improve the designs.

Implement: Finalized and launched the redesigned website and new logo, ensuring a seamless integration with EcoTech’s brand identity.

Deliverables

Logo Design: Modern logo with various versions (full color, monochrome, and simplified).

Website Redesign: A fully responsive website with enhanced navigation, updated content, and improved user flow.

Brand Style Guide: Detailed guide including color palette, typography, logo usage, and design elements.

Post-Launch Support: Assistance with any issues or adjustments needed after the launch.