For the Screaming Chicken hot sauce brand, I designed a bold logo that captures the product's fiery nature. The logo features a fire breathing chicken symbolising the intense heat of the sauce. The chicken is also in the shape of a bold letter 'c' ensuring it stands out and is memorable.

The bottle label is designed to stand out using bold contrasting colours set against a black background. The label also includes a punchy tagline, “the world’s hottest hot sauce,” to engage customers.. The design is visually striking, ensuring the product catches the eye on the shelf.

The poster design for Screaming Chicken features a large image of the hot sauce bottle surrounded by flames, creating a sense of heat and excitement. The logo and tagline, “can you handle? ‘The world’s hottest hot sauce’,” are prominently displayed to draw attention. The poster is designed to grab attention and create interest in the brand. These designs work together to create a strong, cohesive brand identity for Screaming Chicken that is both bold and memorable.