Online Fashion App (Fresh Threads)

Fresh Threads offers designer and eco-friendly fast fashion. We offer a unique mix of renowned designer wear and a sustainable approach to fashion waste. Discover the convenience of renting designer dresses and enjoy our AI features that help you find trendy outfits and perfect fits tailored to your body type. Our mission is to enhance your shopping experience, making it effortless and enjoyable. Join us in revolutionizing fashion for a better future.

The client wants to make their platform better by focusing on how easy and enjoyable it is for people to use. They aim to:

✧ Promote sustainability: Encourage people to rent designer clothes instead of buying, which helps reduce waste.

✧ Boost user engagement: Use AI to give personalized outfit suggestions, making the experience more fun and tailored to each user.

✧ Increase conversions: Make shopping and renting clothes easy and smooth to encourage more people to complete their orders.

✧ Attract eco-conscious consumers: Appeal to fashion lovers who care about the environment and are interested in renting rather than buying.

✧ Stay on-trend: Offer trendy, high-end fashion options that keep users coming back for the latest styles.

My goal is to create a smooth, easy-to-use platform for Fresh Threads that helps people find and rent designer outfits effortlessly. By using AI for personalized recommendations and focusing on sustainability, I’ll design an intuitive experience that makes fashion fun, eco-friendly, and enjoyable for every user.

✧ User Research: Gathered insights into user needs and behaviors.

✧ User Interviews: Conducted interviews to understand user preferences and pain points.

✧ Design Strategy Blueprint: Developed a strategic plan to guide the design process.

✧ Wireframes: Created basic layout designs to outline the structure and flow.

✧ User Interface: Designed detailed visual elements and interactive components.

✧ Usability Testing: Tested designs with users to ensure ease of use and effectiveness.

✧ Enhanced UI Designs: Refined visuals to make the interface more appealing.

✧ Stakeholder Meetings: Coordinated with founders and stakeholders to align with the vision and get feedback.

I truly enjoyed working on this Fresh Threads project and learned so much along the way. Every step was an opportunity to create something special. Thanks to the team for the support and collaboration—excited to see how it all comes together!