VAULT: Urban wear branding

The VAULT Urbanwear project was a venture in brand identity creation for a conceptual urban clothing brand. Catering to a market that values streetwear aesthetics and superior comfort, our challenge was to develop a minimalistic, distinctive, and artistic logo that captures the brand’s ethos.

With "YOU KNOW WHY" as the brand's mantra, we sought to reflect the brand's promise to provide standout, quality materials that not only look good but feel good for the wearer throughout the day. The logo design had to capture this essence of self-expression and confidence, while simultaneously being aligned with the minimalistic style of the brand.

The resulting logo design was an artistic rendition that was straightforward yet expressive. The use of simple, sleek lines achieved a minimalistic look, while the innovative use of typography added an artistic touch.

In essence, the VAULT Urbanwear project successfully designed a logo that perfectly reflects the brand's commitment to quality, comfort, and individual style, underpinning their slogan "YOU KNOW WHY". This project aptly captures the spirit of the urban streetwear fashion scene, setting VAULT Urbanwear as a clear trendsetter in the market.