EMWU Hats Collection Design

EMWU Hats is a Polish streetwear brand built on a zero-waste philosophy: every cap and bag is hand-sewn from upcycled vintage materials. The founder needed an e-commerce store that matched the brand's energy and craftsmanship, something that felt handmade and bold, not like a generic Shopify template.

I designed and developed the full storefront as a headless Shopify setup: Next.js frontend deployed on Vercel, with Shopify handling inventory, checkout, and order management behind the scenes. The site needed to feel physical and tactile, so I leaned heavily into GSAP scroll animations to give the product pages a sense of weight and movement.

Key decisions:

Headless architecture (Next.js + Shopify) for full design control while keeping Shopify's commerce engine intact

GSAP scroll-driven animations on the homepage and product showcases to match the brand's streetwear energy

Mobile-first responsive design since most of the brand's audience comes from Instagram

Newsletter integration with a custom signup flow

Product photography layout designed to highlight the one-of-a-kind nature of each piece

A fast, visually distinctive storefront that stands apart from typical Shopify stores. The site handles the full product catalog (caps, bags, collaboration drops), workshop bookings, and newsletter signups. With 300+ products sold and a growing community of 35k+ followers, the store serves as the brand's primary sales channel.</content> <parameter name="description">Headless Shopify e-commerce store for a Polish streetwear brand. Custom Next.js frontend with GSAP scroll animations, mobile-first design, and full product catalog management.