Teem is an AI-powered procurement intelligence platform designed for enterprise decision-makers, streamlining supplier analysis, category management, and application rationalization to eliminate redundancies and drive cost savings. In a competitive landscape where trust and clarity are paramount, Teem approached me for a complete website overhaul. The goal? Transform their digital presence to better resonate with C-suite executives in finance, software, and industrial sectors, mirroring the intuitive, approachable interfaces of leading enterprise tools.

Launched in December 2025 after an intensive one-month sprint, the redesigned site shifts from a brooding, cyber-inspired aesthetic to a light, warm, and nature-infused design. This evolution not only enhances user engagement but also positions Teem as a reliable partner in high-stakes procurement decisions, with rich product visuals that showcase the platform's capabilities at a glance.

I built Teem's first website when they just started out in 2024. It embodied a sleek, dark-mode cyber vibe with abstract animations that evoked futuristic tech prowess. You can still have a taste of it at https://teem-2024.webflow.io/. While visually striking, it felt distant and impersonal for its target audience: enterprise leaders navigating complex vendor landscapes, from F500 financial services firms to global conglomerates.

The client conducted a competitive audit, reviewing sites of peers. Key insights emerged:

Audience Alignment: Decision-makers in enterprises prefer light-mode interfaces for readability during long review sessions, fostering a sense of openness and warmth over intensity.

Content Focus: Abstract animations, while dynamic, diluted the spotlight on Teem's core value—detailed, actionable insights into supplier fit, security posture, and cost optimization. Users needed tangible product demos, not conceptual flair.

Scalability Pressures: With 30+ pages covering everything from category management frameworks (Invest, Migrate, Tolerate, Eliminate) to stakeholder collaboration tools, the site required a cohesive redesign to handle growing content without losing momentum.

The brief was clear: Deliver a refreshed identity in 30 days, emphasizing elements to convey growth and reliability, while prioritizing detailed UI showcases.

We embraced a holistic approach: Design, Content, and Development in Harmony. Leveraging Webflow for its rapid prototyping and responsive capabilities, we rebuilt the site from wireframes to launch in a single, high-velocity month. The transformation centered on three pillars:

From Dark to Dawn: We retired the original dominant cyber-green monochrome and opened up a rich yet restrained palette of soft earth tones — warm beiges, gentle golden yellows, and muted nature greens. This shift from a single-color intensity to a balanced, multi-hue foundation creates visual breathing room, improves readability in light mode, and gives any product screenshots, charts, or illustrations the perfect neutral canvas to pop without clashing. The broader palette not only feels warmer and more approachable; it future-proofs the design, making it easy to accommodate new visuals, accent colors, or brand extensions down the road.

Retaining Tech DNA with Subtle Pixel Patterns: To keep Teem unmistakably positioned as a cutting-edge AI company, we introduced a system of delicate, pixel-grid patterns. These lightweight, monochromatic patterns (in soft sage and warm sand tones) appear as gentle overlays on sections, cards, backgrounds. They provide just enough digital texture and micro-movement to feel modern and tech-forward without ever competing with the content.

Product-Centric Storytelling: We replaced abstract looping animations and low-fidelity placeholder screens (that only hinted at outcomes) with crisp, high-fidelity product mockups, real dashboard screenshots, and lightweight interactive embeds. Now visitors instantly see Teem in action—detailed views of supplier risk scores, category heatmaps, and rationalization workflows—letting the platform’s power speak for itself.

Narrative Depth: Produced 30 fully custom pages of targeted content, ranging from a refreshed “About” that clearly articulates Teem’s mission (“end the endless info-chasing across teams”) to focused case-study modules highlighting concrete wins.

Full-Stack Build: Delivered fully responsive layouts across desktop, tablet, and mobile, powered by Webflow’s native CMS for dynamic sections that Teem’s internal team can update in minutes without touching code.

Performance Optimization: Achieved sub-2-second load times even on media-rich pages by leveraging Bunny.net CDN for video assets, Google Drive with direct secure links for gated whitepapers, and aggressively optimized graphics (WebP/AVIF formats, proper compression, and lazy-loading). The result is a snappy experience that performs flawlessly for enterprise users on restricted or low-bandwidth networks.

SEO & Accessibility: Implemented clean semantic HTML5, comprehensive alt text for every visual asset, proper heading hierarchy, and keyword-optimized copy built around high-intent terms such as “procurement intelligence platform,” “AI supplier analysis,” and “application rationalization.” The site is now fully WCAG-compliant and positioned to climb enterprise search rankings.

This project exemplifies how targeted redesign can humanize enterprise tech. By listening to Teem's audience-driven insights and executing with precision, we didn't just refresh a website—we crafted a digital ambassador that lets the product shine. Ready to elevate your website? Let's discuss how we can bring clarity to your corner of the AI world.