Tommy & Atticus [Brand Strategy + Identity]

Inspired by Michael Pollan’s Netflix docuseries, Cooked, Garret McPerry started baking bread in May of 2016 as a way to try something new. What was thought to be a one time baking endeavour turned into Cottage Food Bakery - Tommy & Atticus. Working to build a community through the comfort of baked goods, Tommy & Atticus is looking to become your favorite neighbourhood bakery. Tommy & Atticus is a symbol of new and fresh beginnings, giving you a new meaning to baked goods.

The Process

Garrett & his wife Lauren came to me to refresh their brand as they were gearing up to move from market stall to brick and mortar. They wanted a brand identity that was simple, memorable and would help them stand out from their competitors both in store and at markets.

Originally, the concept was meant to take on a more retro approach, giving homage to Garrett's start within the baking world to the bakeries who took him in and taught him what he knows, but after a bit of soul searching, we decided to take a more modern approach, to attract a more youthful audience, keeping the brand family friendly, yet a bit more upscale.

The honoring of Garrett's past comes into play through the brand colors, with his baking alma maters using a similar blue, yet different enough to set the two apart.

Creative Services

Creative Direction

Brand Identity

Collateral Design