Rae ☼ [Packaging + Brand Design]

Rae was created as a passion porject for a hair styling brand. The aim was to create a brand that's bright and feminine while still fun and unique.

The challenge was to create a package that could capture the attention of young adult women who loved presenting themselves in a fun yet classy and elegant way.

By having a more elegant font, the brand appeals to young adults wanting to follow a more classy aesthetic while the bright pink keeps it fun and bright.