Rae ☼ [Packaging + Brand Design] by Shoug AlAhmed

Rae ☼ [Packaging + Brand Design]

Shoug AlAhmed

Brand Designer

Graphic Designer

Packaging Designer

Adobe Illustrator

Adobe Photoshop

Figma

Rae was created as a passion porject for a hair styling brand. The aim was to create a brand that's bright and feminine while still fun and unique.

The challenge was to create a package that could capture the attention of young adult women who loved presenting themselves in a fun yet classy and elegant way.

By having a more elegant font, the brand appeals to young adults wanting to follow a more classy aesthetic while the bright pink keeps it fun and bright.

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Posted Nov 15, 2023

Brand and Packaging design for a hair styling brand that aims to appeal to young adult women who want to keep classy and stay elegant while looking stylish.

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