Abound Web App Redesign for Enhanced Loan Application Process

Abound is the new way of getting a loan: fast, flexible, and personalized. Their mission is to increase access to affordable loans.

My role within this project was to find a way to make the user trust the service and use it efficiently while the business side benefits from it.

By working on the web app redesign, I followed the rule 'one step at a time,' which made the flow much longer technically, but it felt smooth.

The challenges also appeared, of course, and we successfully solved them with the client's fantastic team. Learn more about the product by visiting getabound.com

It's a lot to ask from the user who wants to get a loan. Sensitive information complex scenarios apply.

So, visual language is used only when needed. Getting confirmation to get a loan might take a few days, and the process is divided into a few stages. We ensured the users understood where they were in this journey, and the app communicated back to inform them about the status.​​​​​​​

As a result, the user journey became longer, but the clarity of each step gave a feeling of a smooth process. Which, in the end, goes faster.

Everything starts with research. Countless messages, dozens of Figma pages, zoom calls, and brainstorming sessions result from excellent teamwork lead to the result.

Step-by-step procedures:

1. UX Audit

2. Brainstorming & rapid prototyping

3. Idea selection

4. Edge cases and scenarios refinement

5. UI Design

6. Dev hand-off for web and mobile

7. UI & UX Quality Assurance

Together with a fantastic team of entrepreneurs, PM, sales, and finance representatives, we reached the point of having a product fully ready for development. With just a few, but great minds the result was solid, green (literally) and ready to go.

Pre-approval 1️⃣ Eligibility journey

2️⃣ Finalization journey

3️⃣ Applied user [for a loan]

4️⃣ Intro + Phone number confirmation

5️⃣ Identity card scan and approval

6️⃣ Taking a video selfie

7️⃣ Identity card scan and approval

8️⃣ Setting up a PIN-code

9️⃣ Credit card connection

🔟 Product features discovery

Along that list are all the edge-case pathways that might lead to the user drop, unexpected problems, or internet connection trouble throughout the process. Sign-in flows with different methods for different types of users, help pages, and a lot more was also in the list.

✅ + 21 % approved candidates for the loan

✅ 2x more users get to the ‘waiting for approval’ state of application

Red more about the product: https://www.getabound.com 🔗

I was also asked to design a landing page, an app icon, a web version of an app, and lots of small marketing materials, which are part of a good branding setup.

The client has hired the branding agency for the logotype, brand guidelines, and color palette, which process I proudly joined. Together with the client and agency’s team, we found the best option for interface-friendly color combinations, fonts, and the modern-styled logo mark.

This project gave me solid proof that saving clicks is only sometimes a good way. A brand must have a lower cognitive load, clear messages, and friendly language to create pleasant, secure feelings — more than just a blue color and square shapes.

Thank you for reading this through. Feel free to request a design mentorship session with me for no cost on ADPlist, explore more of my career, and/or get in touch on LinkedIn.