PW IOI Registration Flow Redesign

Project Type: UX/UI Redesign Target Audience: 12th Grade Students & Parents Programs Offered: School of Management & School of Technology

PW IOI aims to provide a cutting-edge educational experience for students after class 12 through its School of Management and School of Technology. However, the original registration flow was clunky and disengaging, leading to high drop-off rates during form completion.

I was brought in to audit and redesign the entire registration experience to improve user retention, clarity, and completion rates.

UX Audit: Identified pain points in the original user journey—lack of form clarity, overwhelming layout, and poor mobile experience.

Streamlined Registration Flow: Broke the long form into digestible steps with a clear progress tracker to reduce cognitive load.

Improved Navigation: Added a step-by-step sidebar so users always know where they are in the process.

Responsive Layout: Ensured the registration flow is fully optimized for desktop and mobile users.

Visual Hierarchy: Prioritized readability and intuitive grouping of fields (e.g., guardian info, student info, course selection, and payment).

Confirmation & Feedback Screens: Designed a clean confirmation step with transparent payment information and next steps.

Improved form completion rates due to clearer structure and guidance.

Reduced user friction during registration.

Enhanced overall trust and professionalism of the brand via updated visual design and UI consistency.

Figma, Notion (for audit reporting), Whimsical (UX flows)