Fiction Profits Academy is an online education program offering one-on-one coaching and a complete collection of training meant to help students become self-publishing authors on Amazon. Karla Marie & Roy Lewis are now joining forces to build their educational empire & teach more people how to find independence in freedom by writing books.

The Fiction Profits Academy team was looking to refresh its visual identity & speak to a female audience interested in becoming self-publishing authors. The challenge was to stay relevant and have a unique voice in this competitive space while attracting broad interest from potential students with all kind of backgrounds.

We updated its typeface, colours & built an entire design system that would enable the brand to communicate with intention, transparency and simplicity. Finally, the website focused on telling a story rather than selling a program. The rebrand allowed us to focus on the people behind the brand, the students and the community.