LASIK Marketing Agency Brand Transformation
Alexander Prins
LASIK Marketing Agency Brand Transformation
Brand Strategy, Identity & Website Design for Patient Pipeline
Transforming a high-performing LASIK marketing agency with a bold, professional, and future-focused brand system.
Client Type: Digital Marketing Agency
Industry: LASIK (Ophthalmology) / Healthcare
Scope: Brand Strategy, Brand Identity Transformation, Flexible Visual System, Tone of Voice and Messaging, Competitor/Market Analysis, Framer Website Copy, Design and Development, Marketing Collateral
The Challenge
Patient Pipeline helps LASIK and refractive surgery practices across North America grow by turning leads into real patients. They are one of the only agencies in the space with a built-in call team—helping practices not just get leads, but book actual consults.
How do you scale a business that delivers results but looks like it’s still just getting started?
Patient Pipeline had the numbers—but needed a brand and website that looked the part. The goal was to replace a “bush league” visual system with one that reflects their authority, sharpens their edge, and helps them grow long-term.
The Solution
Create a bold, cohesive, and professional brand identity and website that:
• Positions Patient Pipeline as the #1 agency in their space
• Reflects their forward-thinking, results-first approach
• Feels polished, confident, and scalable for long-term growth
Positions Patient Pipeline well for a future sale
Booth concept for the premier ophthalmology industry conference, ASCRS
Visual Identity System
The client stated he was 9/10 attached to his current logo, but wanted to see an evolution
In a way, the new logo already existed!
The refined logo kept its bold form, but got polished proportions and updated styling—ready for anything from reports to merch.
The foundational building block of a scalable, flexible visual system
Select imagery, the library can be added to infinitely
Even before adding any color variations, this system is already highly versatile and dynamic
Using the teardrop to create a custom icon for Patient Pipeline's AI ventures
An exclusive training program Patient Pipeline provides for their clients
The color system utilizes just three colors and select blending modes
Example of the visual system at work for a hypothetical keynote presentation
A custom visual identity built to scale: dynamic color system, confident typography, and clean layout components for every touchpoint.
Example of the visual system
Example of the visual system
Example of the visual system
Messaging & Positioning
We repositioned Patient Pipeline as more than a lead-gen agency. They’re a LASIK growth engine—the only one with a built-in call team to turn clicks into consults. The brand voice? Confident. Forward-thinking. Effortless expertise.
Brand messaging and tone crafted to speak directly to practice owners and future-facing decision-makers.
Framer Website Design & Development
The site is fast, responsive, and built to convert. Every section leads with clarity and trust—highlighting real results, clear differentiators, and a process that just works.
Hero section with bold headline, clear CTA, and eye-catching motion—designed to grab attention immediately.
Social proof and conversion elements woven throughout—because trust builds loyalty, and loyalty drives ARR.
Visual steps guide visitors through the process with confidence and simplicity.
Designed to Scale
Everything from pitch decks to social posts now reflects a brand that’s ready to lead its industry. Patient Pipeline no longer has to explain why they’re the best—the brand does it for them.
Sales materials, reports, and IG templates—all designed to feel consistent, professional, and elevated.
The new brand helps attract high-level talent and create a unified, scalable client experience.
Outcome & Value
Patient Pipeline now has a brand that matches their ambition. This project laid the visual and strategic foundation for long-term goals:
• Attracting top-tier hires
• Cementing client loyalty
• Increasing ARR
• Preparing for a future sale
This was more than a design refresh—it was a brand transformation.
Thanks for looking!
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Posted Apr 11, 2025
A transformed identity and website for Patient Pipeline that reflects true value; for new clients, attracting top-tier talent, and preparing for a future sale.
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