Client / Brand: Eluma INC.

Product: DailyCalm® (Raspberry Lemonade Flavor) - Wellness Dietary Supplement

Deliverables: Master Stand-Up Pouch Packaging, Single-Serve Stick Pack Dieline, Custom Iconography, Technical Production Artwork

Industry: CPG, Health & Wellness, Functional Beverages

The dietary supplement market is saturated with overly clinical designs or loud, aggressive energy drink aesthetics. Eluma needed a packaging system that visually communicated its primary promise: calm, balance, and modern science-backed serenity. The challenge was to balance key regulatory information (supplement facts, warnings, dosage) with an inviting, premium aesthetic that stands out on retail shelves and direct-to-consumer feeds.

Soothing Color Hierarchy: Centered around a deep, soothing purple gradient paired with smooth, undulating wave patterns to evoke a sense of calming flow and relaxation. A pop of warm yellow/pink was created for the "Raspberry Lemonade" flavor badge to ensure quick flavor identification.

Active Ingredient Callouts: Highlighted the key functional bio-actives on the front panel-KSM-66 Ashwagandha, Magnesium Glycinate, L-Theanine, and Vitamin D3-using custom thin-line vector illustrations for a clean, premium, and science-led presentation.

Clarity & Trust: Built an effortless visual flow on the back panel featuring a "Why Eluma?" section, a 3-step usage instruction system (Pour > Stir > Enjoy!), and custom badge icons highlighting core product benefits (Zero Sugar, Natural Ingredients, Gluten-Free, Vegan, Non-GMO).

An elegant, modern packaging system where science meets serenity. The identity delivers high shelf impact, builds consumer trust through transparent information hierarchy, and scales seamlessly across outer pouches and inner stick packs.