Yura Aura Cold Relief Packaging Design
Keshav kumar
The Brief & Strategy
Traditional cold and flu remedies often feel sterile, clinical, and uninviting-products consumers only reach for out of necessity when severely sick.
The objective for Yura Aura was to break away from standard pharmaceutical aesthetics and reposition cold relief as an inviting, comforting wellness ritual.
Design Approach & Execution:
Beverage-First Visual Identity: Integrated appetite-appealing fruits images (Mandarin & Honey, Apple & Blackberry, Peach & Raspberry) paired with steam imagery to evoke the warmth of a hot herbal tea.
Flavor & SKU Architecture: Designed a rich color-coded gradient system across 3 distinct SKUs for instant retail shelf differentiation.
Compliance & Hierarchy: Balanced lifestyle aesthetics with clear, functional iconography for symptom callouts (Pain & Fever, Congestion, Throat Discomfort) and regulatory active ingredient badges while keeping typography modern and legible.
Deliverables: Packaging Strategy, Multi-SKU Box Dielines, 3D Product Rendering, Iconography System.
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Posted Oct 11, 2026
Designed packaging for Yura Aura to create a welcoming wellness ritual for cold relief products.
