Good SaaS design works. Great SaaS

Good SaaS design works. Great SaaS design disappears.

Here's what I mean:

Good design: – Users can find what they need – The flow makes logical sense – It looks professional and clean

Great design: – Users don't notice the design at all – They just feel like the product "gets" them – New users figure it out without a tutorial – Power users move fast without thinking

The gap between good and great isn't more features or more polish.

It's ruthless clarity about what the user needs to do next and making that one thing impossible to miss.

That's the standard I hold every screen to.