Kickscale Project

Tarun Kumar

Verified

Completed work

Vibe Coder

Webflow Developer

Low-Code/No-Code Developer

GSAP

JavaScript

Webflow

🧩 Kickscale – AI Revenue Intelligence Platform™

Client: Path Digital (Tarik, Agency Owner) Role: Webflow Developer & Systems Architect Pages: 25+ Pages Timeline: Jul 7 – Aug 14, 2025 (~5 weeks) Tools & Tech: Webflow, Finsweet Solutions, SwiperJS, Custom ROI Calculator, Video Player, Clip-path Masking, Timothy Rick's Fluid Builder, Client-First Framework (Heavily Extended)

🎯 The Brief

When Path Digital briefed me on Kickscale, it wasn't about building another marketing site. It was about architecting a system:

Complex enough to support an enterprise product

Scalable enough to grow without refactoring

Refined enough that every interaction felt intentional

This is what 5 weeks of systems-first development looks like.

Tarik came prepared. After our discovery call, I walked him through my process using a reference project. He understood immediately—this wasn't about slapping together pages. It was about building infrastructure. He was impressed before development even started. That clarity became the project's foundation.

⚙️ The System Architecture

Before touching Figma or opening Webflow, I designed Kickscale's DNA.

🔧 Eight Variable Collections – Each With Purpose

Rather than creating one monolithic variables collection, I structured the system into eight specialized collections. Each serves a distinct function and prevents chaos:

Theme Collection

Light/dark mode switching through Webflow's Variable Modes

One toggle transforms the entire platform

No component duplication or CSS workarounds

Core Collection

Constants: viewport min/max sizes, container dimensions, border-radius, line heights, font weights

These values never change and anchor everything else

Responsive Collection

Spacing that adapts intelligently per breakpoint

Each breakpoint has its own spacing scale defined as variables and organized via Variable Modes

Scale up? It's proportional and automatic

No manual tweaking required at each breakpoint

Components Collection

Token patterns for repeatable UI elements: button states, card dimensions, input label spacing, padding standards

Single source of truth for interactive elements

Typography Collection

Three font families: Primary, Body, Highlight

Complete typographic system for H1–H6, body copy, eyebrow text, special treatments

Defined once, applied everywhere via utility classes

Color Collection

Brand colors (Primary, Secondary, Accent), neutrals across multiple weights, opacity-based tokens for states (hover, active, disabled) and overlays

Strategic, not chaotic

Size Collection

4pt and 8pt grid system

Every spacing decision traces back here: section margins, component padding, internal gaps—all encoded as tokens

Fluid Type Collection

Responsive typography using clamp() functions via Timothy Rick's Fluid Builder

Typography scales fluidly across all devices

One formula, infinite precision

This structure wasn't theoretical. It became the foundation for every page, every component, every decision.

🧩 Component System – 50+ Components Built Intentionally

We didn't build 50+ components because we were thorough. We built them because the project demanded it.

Button Component

Three base styles: Primary Button, Outline Button, Text Link

Style variants: Red, Yellow, Teal, Grey, Smoked

Size variants: Large, Medium, Small

Multiple configurable instances through component props

One core button component. Multiple expressions. Infinite consistency.

Component Groups – Organized for Scale

Each group had a purpose

Component discovery became intuitive

Adding new instances: find the group → select the variant → drop it in

Specialized Components

Product Card – Showcasing Kickscale's solutions

Blog Card – Feeding from CMS

FAQ Card – Structured Q&A blocks

Author Block – Attributed expertise

Blog Booking CTA – Conversion-focused module

Navigation Modules – Header, footer, breadcrumbs

Testimonial Video Player – Custom-built for brand control

Every component was designed to be reused, modified through props, and maintained from a single source. No redundancy. No drift.

📄 25+ Pages – Built Modularly

Each page built from scratch with pixel-perfect accuracy, fluid responsiveness, and modular structure

Solution Pages shared layouts but felt unique through content

Product Pages varied strategically; some showcasing different use cases required different treatments

Every page inherited variable system, component library, and spacing grid

Consistency wasn’t enforced through repetition; it was encoded in the system

✨ The Custom Work – Where Complexity Became Craft

This project wasn't just page templates. It was custom solutions where they mattered.

ROI Calculator – Built From Ground Up

Not borrowed, not templated

Custom logic engineered specifically for Kickscale

Visitors input metrics → demonstrates tangible revenue impact in real-time

Business tool proving platform value

CMS Collections – 5 Dynamic Systems

Case Studies, Careers, Webinars, Guides, Blog

Each collection had its own detail page template

Kickscale could ship content without touching Webflow

Independence built in

SwiperJS Integration – Custom Sliders

CMS-fed sliders for case studies, testimonials, and content carousels

Adaptive layout, fluid behavior

Pulling live data from collections

Sliders that actually work

Finsweet Solutions – Advanced Interactivity

Filtering, pagination, range sliders

Invisible infrastructure → effortless UX

Visitors never see the work, they just experience refined interactions

Video Player – Custom Build

Testimonial videos needed brand-consistent playback

No third-party bloat

No compromise on design

Clip-path Masking – Design Sophistication

Curved backgrounds, organic shapes, design flourishes

Achieved through CSS clip-path techniques

Visual depth without image overhead

Performance maintained

🎨 Typography & Spacing – Fluid Precision

Typography scaled using clamp() across all breakpoints

Headings, body copy, accent text—all responsive without breakpoint overrides

Spacing grid (4pt/8pt) became the visual rhythm

Sections breathe, components align, pages feel cohesive

📊 The Delivery

25+ pages delivered on aggressive 5-week timeline

90+ PageSpeed Insights scores across all pages

5 CMS collections ready for independent content scaling

40+ components built for evolution, not replacement

Eight variable collections encoding all design decisions

Custom ROI calculator, video player, advanced filtering

Zero technical debt, maximum flexibility

💬 What Tarik Said

"I really enjoyed your communication style throughout the Kickscale project. Some things were new to me, and the quality of the project was excellent except for some bugs we faced, but I believe that's due to design considerations rather than execution. Communication was always transparent, and I learned a lot from your approach."

That feedback mattered—not because it was praise, but because it reflected understanding. He got what we built together. He saw the system. He understood why it would scale.

✅ The Outcome

Kickscale's website isn't a brochure. It's a platform

Every interaction reinforces the brand

Every page demonstrates sophistication

Architecture ensures evolution happens through addition, not refactoring

New pages? Drop them into the system

New content? CMS handles it

New features? Foundation supports it

This is what enterprise-grade Webflow development looks like: Not complexity for complexity's sake. System design where every decision compounds. Foundation-first thinking that survives the next 2 years of growth.

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Completed work

Posted Oct 18, 2025

Full Webflow build for a large scale SaaS platform featuring advanced CMS setup, modular layouts and smooth interactive experience.

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Timeline

Jul 7, 2025 - Aug 14, 2025

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