Kickscale Project
Tarun Kumar
Verified
🧩 Kickscale – AI Revenue Intelligence Platform™
Client: Path Digital (Tarik, Agency Owner)
Role: Webflow Developer & Systems Architect
Pages: 25+ Pages
Timeline: Jul 7 – Aug 14, 2025 (~5 weeks)
Tools & Tech: Webflow, Finsweet Solutions, SwiperJS, Custom ROI Calculator, Video Player, Clip-path Masking, Timothy Rick's Fluid Builder, Client-First Framework (Heavily Extended)
🎯 The Brief
When Path Digital briefed me on Kickscale, it wasn't about building another marketing site. It was about architecting a system:
Complex enough to support an enterprise product
Scalable enough to grow without refactoring
Refined enough that every interaction felt intentional
This is what 5 weeks of systems-first development looks like.
Tarik came prepared. After our discovery call, I walked him through my process using a reference project. He understood immediately—this wasn't about slapping together pages. It was about building infrastructure. He was impressed before development even started. That clarity became the project's foundation.
⚙️ The System Architecture
Before touching Figma or opening Webflow, I designed Kickscale's DNA.
🔧 Eight Variable Collections – Each With Purpose
Rather than creating one monolithic variables collection, I structured the system into eight specialized collections. Each serves a distinct function and prevents chaos:
Theme Collection
Light/dark mode switching through Webflow's Variable Modes
One toggle transforms the entire platform
No component duplication or CSS workarounds
Core Collection
Constants: viewport min/max sizes, container dimensions, border-radius, line heights, font weights
These values never change and anchor everything else
Responsive Collection
Spacing that adapts intelligently per breakpoint
Each breakpoint has its own spacing scale defined as variables and organized via Variable Modes
Scale up? It's proportional and automatic
No manual tweaking required at each breakpoint
Components Collection
Token patterns for repeatable UI elements: button states, card dimensions, input label spacing, padding standards
Single source of truth for interactive elements
Typography Collection
Three font families: Primary, Body, Highlight
Complete typographic system for H1–H6, body copy, eyebrow text, special treatments
Defined once, applied everywhere via utility classes
Color Collection
Brand colors (Primary, Secondary, Accent), neutrals across multiple weights, opacity-based tokens for states (hover, active, disabled) and overlays
Strategic, not chaotic
Size Collection
4pt and 8pt grid system
Every spacing decision traces back here: section margins, component padding, internal gaps—all encoded as tokens
Fluid Type Collection
Responsive typography using
clamp() functions via Timothy Rick's Fluid BuilderTypography scales fluidly across all devices
One formula, infinite precision
This structure wasn't theoretical. It became the foundation for every page, every component, every decision.
🧩 Component System – 50+ Components Built Intentionally
We didn't build 50+ components because we were thorough. We built them because the project demanded it.
Button Component
Three base styles: Primary Button, Outline Button, Text Link
Style variants: Red, Yellow, Teal, Grey, Smoked
Size variants: Large, Medium, Small
Multiple configurable instances through component props
One core button component. Multiple expressions. Infinite consistency.
Component Groups – Organized for Scale
Groups: Buttons | Components | Embeds | Global | Icon | Navbar | Spacers
Each group had a purpose
Component discovery became intuitive
Adding new instances: find the group → select the variant → drop it in
Specialized Components
Product Card – Showcasing Kickscale's solutions
Blog Card – Feeding from CMS
FAQ Card – Structured Q&A blocks
Author Block – Attributed expertise
Blog Booking CTA – Conversion-focused module
Navigation Modules – Header, footer, breadcrumbs
Testimonial Video Player – Custom-built for brand control
Every component was designed to be reused, modified through props, and maintained from a single source. No redundancy. No drift.
📄 25+ Pages – Built Modularly
Pages: Homepage | 4 Solution Pages | 6 Product Pages | Pricing | Case Studies + Detail Page (CMS) | About Us | Demo | Careers + Detail Page (CMS) | Webinars + Detail Page (CMS) | Guides + Detail Page (CMS) | ROI Calculator | Blog + Detail Page (CMS) | Ambassador | 2 Text-Based Pages | 404 Page
Each page built from scratch with pixel-perfect accuracy, fluid responsiveness, and modular structure
Solution Pages shared layouts but felt unique through content
Product Pages varied strategically; some showcasing different use cases required different treatments
Every page inherited variable system, component library, and spacing grid
Consistency wasn’t enforced through repetition; it was encoded in the system
✨ The Custom Work – Where Complexity Became Craft
This project wasn't just page templates. It was custom solutions where they mattered.
ROI Calculator – Built From Ground Up
Not borrowed, not templated
Custom logic engineered specifically for Kickscale
Visitors input metrics → demonstrates tangible revenue impact in real-time
Business tool proving platform value
CMS Collections – 5 Dynamic Systems
Case Studies, Careers, Webinars, Guides, Blog
Each collection had its own detail page template
Kickscale could ship content without touching Webflow
Independence built in
SwiperJS Integration – Custom Sliders
CMS-fed sliders for case studies, testimonials, and content carousels
Adaptive layout, fluid behavior
Pulling live data from collections
Sliders that actually work
Finsweet Solutions – Advanced Interactivity
Filtering, pagination, range sliders
Invisible infrastructure → effortless UX
Visitors never see the work, they just experience refined interactions
Video Player – Custom Build
Testimonial videos needed brand-consistent playback
No third-party bloat
No compromise on design
Clip-path Masking – Design Sophistication
Curved backgrounds, organic shapes, design flourishes
Achieved through CSS clip-path techniques
Visual depth without image overhead
Performance maintained
🎨 Typography & Spacing – Fluid Precision
Typography scaled using
clamp() across all breakpointsHeadings, body copy, accent text—all responsive without breakpoint overrides
Spacing grid (4pt/8pt) became the visual rhythm
Sections breathe, components align, pages feel cohesive
📊 The Delivery
25+ pages delivered on aggressive 5-week timeline
90+ PageSpeed Insights scores across all pages
5 CMS collections ready for independent content scaling
40+ components built for evolution, not replacement
Eight variable collections encoding all design decisions
Custom ROI calculator, video player, advanced filtering
Zero technical debt, maximum flexibility
💬 What Tarik Said
"I really enjoyed your communication style throughout the Kickscale project. Some things were new to me, and the quality of the project was excellent except for some bugs we faced, but I believe that's due to design considerations rather than execution. Communication was always transparent, and I learned a lot from your approach."
That feedback mattered—not because it was praise, but because it reflected understanding. He got what we built together. He saw the system. He understood why it would scale.
✅ The Outcome
Kickscale's website isn't a brochure. It's a platform
Every interaction reinforces the brand
Every page demonstrates sophistication
Architecture ensures evolution happens through addition, not refactoring
New pages? Drop them into the system
New content? CMS handles it
New features? Foundation supports it
This is what enterprise-grade Webflow development looks like: Not complexity for complexity's sake. System design where every decision compounds. Foundation-first thinking that survives the next 2 years of growth.
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Posted Oct 18, 2025
Full Webflow build for a large scale SaaS platform featuring advanced CMS setup, modular layouts and smooth interactive experience.
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Timeline
Jul 7, 2025 - Aug 14, 2025
Clients
path digital
