POCO redesign
Cillian Griffith
POCO has been at the forefront of Irish fashion since 2016. As the brand has grown POCO felt the original design styling was a little too young for their audience. It was time to create a new, more grown up brand to help propel POCO forward.
As part of the new rebrand a new logo was created to fit with the brands new goals, an updated sleek visual language as well as redesigning the POCO website. The Brief was to create a new site which would feel more grown up and provide a new sleeker portal for customers with a new user flow.
New Logo
Hang Tags
Box and Photo Direction
Shoe Box Design
Website Home Page
Website
Shopping Bags
Website
Site Pages
Mobile Version
Like this project
Posted Jan 3, 2024
Rebranding of fashion brand POCO, including new logo, updated visual language, packaging design, website design, photoshoot direction and advertising design
