POCO has been at the forefront of Irish fashion since 2016. As the brand has grown POCO felt the original design styling was a little too young for their audience. It was time to create a new, more grown up brand to help propel POCO forward.

As part of the new rebrand a new logo was created to fit with the brands new goals, an updated sleek visual language as well as redesigning the POCO website. The Brief was to create a new site which would feel more grown up and provide a new sleeker portal for customers with a new user flow.