Milkish

Client's project goal: to create a complete brand identity for Milkish — with a focus on being likeable, playful, modern, and friendly.

The challenge was to find a visual concept that is both memorable and emotionally expressive, while staying simple and clean.

Solution: To express the brand’s playful personality, I chose to build the visual system around bold illustrations inspired by folklore motifs.

The logo supported by two small leaf accents that subtly reference the plant-based nature of the product.

Illustrations take the leading role in the storytelling: each flavor is represented by a stylized animal character.

Inside each animal silhouette, I placed the plant elements connected to that specific milk:

— the Fox is filled with oat grains, — the Bird carries coconut leaves and flowers, — the Rabbit holds delicate soybean leaves.

This approach creates a layered metaphor — animals as guardians of nature, plants as the essence of the product, and folklore as a bridge between tradition and modern simplicity.