Tucker Browne | Melbourne, Australia

Tucker Browne, an Australian-based men's hair care brand, sets the bar high with its sophisticated brand identity, rooted in a commitment to natural ingredients. When Lucas sought to elevate and evolve the Tucker Browne brand from its existing foundation, he turned to me. Our journey began with the development of digital assets like eDMs and social media images, gradually expanding into a comprehensive brand strategy. Over the years, our collaboration has resulted in a robust brand foundation, primed for further expansion. Our visual elements revolve around natural photography, soothing ocean-inspired hues of blues and greens, and flowing typography. Today, Tucker Browne's visual branding stands in stark contrast to its initial branding, and we're confident in propelling this brand forward, poised for continued growth and evolution.