Disclaimer: this was made to show case my skills as a copywriter and graphic designer. This was not made for any real people.

This piece was made to demonstrate my skills as a copywriter and web/graphic designer. I was looking through old potential clients that I tried to work with almost over 2 years ago and decided that I would make a landing page/hero section for a personal trainer's website.

I made these all on Canva instead of Figma because I mainly wanted to show off my copywriting skills along side some simple design work. I would use Figma in a real project.

Why does any company care about the landing page? Its simple really. Its the first thing that the viewer would see. We all know how much first impressions are, as they build positive momentum to create a good relationship and maintain it from that point onward. With this landing page I decided that they have got their audience at the last stage of marketing. That they are most aware. So this means they just need a little push to buy the companies products or service.

The client here would be a boxing coach .This would be the later stages of marketing where the audience is ready to buy her services (Most aware).

This was made to encourage the audience to take action and buy her services. I did this by first providing social proof followed by what she can do for the audience and then what they will get from taking action.

A gym that's focused on bodybuilding. This part of the marketing system is when the customer is solution aware. this means they know that of a solution to their problem but they don't know if your product can provide a solution.

To get people to buy I mentioned:

Best value for their money

mentioned equipment that bodybuilders would want and wouldn't get from commercial gyms

PT's, so they have help getting bigger. This would be a selling point to beginners. also mentioned discounted so they are inclined to buying.

Placed a CTA to people would either join straight away or would learn more about what they could get if the were still uncertain.

Made for people within the yoga niche looking to get their dream body. Customers here would be solution aware. Made for everyone at the ages for teens to elderly. They provide their services through coaches and classes.

It does the following:

Design creates a calm/zen vibe. This gives a feel to the viewer of what they will get/expect from this company.

Said exactly what they will get in big bold letters. Did this so the reader will look there and know from the second the page loads what they will get.

Added more writing underneath that as one it goes with the flow of where the reader will look and two, describes how the company will help them.

By establishing what the company does and how it will be done, I have created a solid base to work with. I can now get the reader to take action by either getting them to jump right in or to learn more.