Brand Identity, Web Design

Colombia / New York - 2021

Laura Pantoja is a Colombian makeup artist based in New York with over 7 years of experience in the industry, specializing in detail, perfectionism, and naturalness. She has worked on fashion and beauty projects for Vogue.com, Esquire, Carolina Herrera, Dior, among others. Additionally, she is a recognized influencer and ambassador for brands such as Mary Kay and Victoria Secret.

The monogram is the star element of the brand's visual identity. Taking into account the context in which it would be developed, I designed an elegant and refined monogram that represents the brand's personality. This monogram is formed by the combination of the brand's initials.

On the other hand, the logo is based on a serif typography, however, modifications have been made to the strokes to create a distinctive image that reflects the trendy and versatile personality of the brand.