Kosmetrics – Brand Identity Design

Kosmetrics - K-beauty made simple

Branding

MEXICO / KOREA

Kosmetrics is a digital platform that simplifies the search for Korean skincare products through smart comparison tools. The branding was developed to balance a tech-forward personality with the softness and appeal of the K-beauty world. The logotype uses a clean, sans-serif typeface to convey clarity and modernity, while the custom “M” icon subtly references performance charts to visually connect with the platform’s data-driven nature. The primary color is a soft pink, chosen to add warmth, friendliness, and a fresh, youthful feel to the identity. Alongside the logotype and icon, the brand system includes a cohesive color palette, a set of custom icons, and a visual guide to ensure consistent application across digital platforms. The result is a brand that feels intelligent, approachable, and visually refined, just like the experience Kosmetrics aims to offer.

@kosmetrics / kosmetrics.com

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