Studio Alba is a New York-based jewelry brand that celebrates the heritage, culture and craft of South America. Their noble metals are ethically sourced from the Madre de Dios region in Peru and crafted by fairly-paid women artisans. The brand needed an identity to convey responsible production and elegant designs. I built the visual identity from the ground up, and then applied that ID to campaign direction, packaging design, and much more. At the core of all the designed assets for Studio Alba is a strikingly beautiful and earthy brand.