NOAA Global Systems Laboratory: Website & Rebrand
Dmitri Atrash
The problem
NOAA's Global Systems Laboratory builds forecast systems used across the National Weather Service, but its public website didn't show that clearly. The site and the lab's visual identity had drifted, and the research was hard for partners and the public to follow.
What I did
I led the redesign of the lab's public website and a full visual rebrand.
Designed the GSL logo and wrote the GSL Branding and Design Guidelines so web, graphics, and communications materials share one identity
Redesigned the site's navigation and content structure so visitors can find research, capabilities, and impact quickly
Improved accessibility and readability across the site
Worked with scientists, lab leadership, and the communications team to turn complex research into clear, approachable pages
Result
A consistent identity for the lab across web and print, and a public site that explains GSL's work to technical partners and the general public alike.
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Posted Oct 7, 2026
Redesigned a NOAA research lab's public website and built its new visual identity, logo, and brand guidelines.
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NOAA
