The client had a financial services solution, and he needed an elevator pitch. The client confessed that he tended to overspeak when trying to describe the product, and in his words, tended to "babble" when he talked. It was discouraging potential customers. I had to work with the client several times to help him focus on the key details, and not try to include too much detail for the pitch situation. He was very pleased with the outcome, and in his review stated: