The Two-in-One Brand Template is an extensive brand guidelines and strategy kit spanning 39 pages, divided into 9 chapters and 28 sub-categories. Designed for Adobe Illustrator and InDesign, this template provides a comprehensive, dual-purpose solution covering all touchpoints where your customers encounter a brand, blending strategic insight with visual execution.

The time-consuming nature of creating a brand guidelines document is well known to all brand designers. We developed this clean and straightforward brand guidelines + strategy template as a result. We've already taken care of the details, so stop wasting time on them.

This template includes 9 fully customizable chapters, perfect for brand designers, creative directors, and agencies of all sizes. With this template, simply swap in the placeholder's content with yours, and you’re ready to go. Save valuable time as we’ve done all the hard work for you. Export the guidelines and strategy to send to clients as a PDF.

• Fully customizable content, including fonts and real description text (no lorem ipsum). • Modern Landscape Layout  • Designed for Adobe Illustrator and InDesign. • Easy adjustments with master pages for content, title pages, and cover page. • 10-column grid system for structured and balanced layouts • Comprehensive coverage of multiple touchpoints and strategic elements to ensure consistency across all brand applications.

• Introduction    •Purpose, Navigation and Overview.

• Brand Strategy    •Brand Purpose (Mission, Vision, Values), Target Audience (Demographics, Psychographics, Pain Points), Brand Positioning (Unique Value Proposition, Positioning Statement), Brand Personality & Tone of Voice (Personality, Tone of Voice), Competitive Landscape (Competitors, Differentiators, Mood Board).

• Visual Identity    •Logomark, Logo Versions, Backgrounds Usage, Logo White space, Grid system, Color Palette, Graphic Elements.    • Typography    • Imagery    • Iconography

• Social Media    •  Feed Posts, Story, 9:16 a:r, Videos 19:16; 16:9 a:r.

• Brand Applications    • Print; Stationery, Devices, Signs & Billboards.

• Website    • Desktop, Mobile

• Contact

This template is ideal for independent brand designers as well as big brand design firms. It ensures that no element of your client's brand, strategic or visual, is left to chance while saving you time and projecting a professional image.

Digital format: 1920x1080 pixels.

Compatible with Adobe Illustrator and InDesign (CS4 and later).

Includes a 120-field grid system (10 columns and 12 rows).

Whether you’re an experienced professional or just starting, the Two-in-One Brand Template is an invaluable tool for delivering top-notch brand guidelines and strategies to your clients, combining the power of a mini brand strategy with a fully realized visual identity kit.