Medicare Telemedicine app and Responsive website Case study

UX Designer

Figma

Project Overview

What is this project about?

Medicare is a Telemedicine app with HMO integration that is meant to assist low income earners and give them access to healthcare from the comfort of their homes, work place, and devices. The app allows patients to access medical consultations remotely through video, voice, or chat. Patients can consult with physicians, nurses, and other healthcare professionals without leaving their homes or workplaces. This feature offers convenience and accessibility to patients, especially those who live in rural areas or have mobility issues.

Timeline:

Jan 2023 - March 2023

Tools used:

Figma

User research and design process by:

Chiamaka Onyeuko

PROBLEM

Low income earners and people in rural areas and areas with poor mobility sometimes do not have access to quality healthcare services and this affects their quality of life greatly. Many people face difficulties in accessing healthcare services due to various reasons such as geographic location, lack of transportation, long wait times, and busy schedules. Additionally, during times of pandemics or emergencies, it may not be safe or practical to visit a healthcare facility in person.

PROJECT GOAL/SOLUTION

To develop a Telemedicine app that enables people to access healthcare services remotely, from the comfort of their homes or any location with internet access. The app should provide a secure and user-friendly platform that allows patients to schedule appointments, consult with healthcare providers, receive medical advice, and get prescriptions filled online.

DESIGN PROCESS

Research and analysis

User research, user interviews and surveys, competitive analysis, user persona.

Idea generation

Empathy mapping, user flows and site map.

Design and testing

Low fidelity designs of mobile app and responsive website. High fidelity design of mobile app and responsive website.

Evaluation and refining

User testing.

Project research

USER RESEARCH

Our users are people between the ages of 25 - 60 who are either low income earners, people who are in rural areas or people in areas with mobility challenges. They have access to mobile phones and desktops with internet access for surfing the web.

USER SURVEY

We carried out a general survey that covered all our user groups. This helped us understand their frustrations much better.

Key insights

Most users do not go to health care facilities often.

Most users are comfortable using a telemedicine app for consultations.

It is important to most users to have 24/7 access to medical professionals through the telemedicine app.

Users would like access to both local doctors and network of doctors around the world

It is important to most users to have 24/7 access to medical professionals through the telemedicine app.

Most users will likely use a telemedicine app for consultation instead of going to the hospital.

User persona 1

Bio

Kabiru, 37, BRT Driver.

I would love my family to be able to go to the hospital for regular checkups but it’s so expensive. It makes me feel inadequate.

Frustrations

Not being able to afford quality and good healthcare for his family and not having a solution for it.

Doesn’t earn enough.

Doesn’t know any other option for healthcare apart from going to the hospital.

Goals

To be able afford quality medical care and treatment for himself and his family.

To have access to healthcare from anywhere.

About

Kabiru is a 37 year old bus driver who lives in Lagos . He has a family and is worried about the fact that they can’t get good health care and always have to self medicate. He wishes he could provide better medical care for them but he doesn’t earn enough for that. It makes him really defeated.

User persona 2.

Bio

Mercy. 28, Private assistant.

I wish I could talk to someone professional about my problems before I get worse”

Frustrations

Cannot afford to do so as consultations cost a whole lot.

Doesn’t feel comfortable talking face to face to therapists.

Goals

Wants to be able to get therapy from a psychologist for herself.

Wants to be sure of confidentiality and professionalism from the therapist.

About

Mercy is a 28 year old secretary at a small firm. She wishes she could see a therapist but she cannot afford it and her job doesn’t cover for mental help and evaluation. She also does not like the attitude of most medical professionals.

User Journey Map 1

Persona: Kabiru

Goal: To be able afford quality medical care and treatment for himself and his family.

User Journey Map 2.

Persona: Mercy

Goal: Wants to be able to get therapy from a psychologist for herself.

Competitive analysis

We analysed some of the already existing companies that do something similar to ours

Health Tap

Avon

Reliance

Sketches

I made some sketches to ideate on possible designs for the wireframes.

Low fi wireframes of mobile app

Low fi prototpe of mobile app

Usability study: parameters

Study type:

Unmoderated usability study.

Location

Nigeria

Participants:

5 participants

Length:

20-30 mins.

Usability study: findings

Users went through the user flow easily without any hiccups. They commented that app was easy to use and navigate.

High fidelity screens

Description

Onboarding screens

Main screens

High fidelity Prototype

Accessibility consideration

Clear labels for interactive elements that can be read by screen readers.

Initial focus of the home screen on personalized recommendations help define the primary task or action for the user.

Responsive website

Sitemap of the responsive website

Responsive web designs

The designs for screen size variation included mobile, tablet, and desktop. I optimized the designs to fit specific user needs of each device and screen size.

Takeaways

Impact

Users said that the Telemedicine app with the integration of HMO is something that definitely has the capacity to bridge the gap between low income earners and health care. The ability to access medical professionals from their phones brings a sense of comfort and assurance to users that assistance is not as far away as they previously used to think.

Lessons

I learned that even though the problem I was trying to solve was a big one, diligently going through each step of the design process and aligning with specific user needs helped me come up with solutions that were both feasible and useful.