Project Overview
What is this project about?
A bouquet Preview App for Florists that will help users select and purchase a bouquet at a florist’s. The end users are people who want to order bouquets online.
Timeline:
Jan 2022 - September 2022
Tools used:
Figma
User research and design process by:
Chiamaka Onyeuko
PROBLEM
The user wants to order a bouquet as a gift and does not want to have to visit florist to place an order. The user also wants to be able to order varieties.
PROJECT GOAL/SOLUTION
Our Bouquet Preview App will let users preview bouquet selections in different varieties which will affect users who do not have time to visit a florist and users who want varieties of flowers by ensuring they can preview and select bouquets without leaving their office.
DESIGN PROCESS
Research and analysis
User research, user interviews and surveys, competitive analysis, user persona.
Idea generation
Empathy mapping, user flows and site map.
Design and testing
Low fidelity designs of mobile app and responsive website. High fidelity design of mobile app and responsive website.
Evaluation and refining
User testing.
Project research
USER RESEARCH
I conducted interviews and carried out some surveys in other to gain insights on the problem a user already has and how I would solve them. I wanted to know how the process of purchasing flowers was like to a user. I assumed that they didn’t mind going to a florist and would like;y order anything. I discovered that they would like to get fresh flowers delivered to them or the person they are purchasing for without having to go to the florist most of the time. They would also like to have varieties available to select from.
User Pain points
No varieties
Sometimes there are not enough species to choose from.
Busy schedule
The Users usually do not have time to go to a florist to order and pickup flowers. They would like an easier method.
Incomplete information
The florists usually do not have complete information or proper knowledge of flowers and how to enjoy them for longer periods
Reliable vendor
No trust for online vendors due to previous scams.
User persona 1
Bio
Benson 31, Business owner.
My partners happiness is very important to me. Flowers make her happy so they make me happy
Frustrations
Finding a reliable and reputable florist
Cannot take time of work to follow up with delivery
Goals
To be able to get my partner flowers anytime without a hassle
To be assured of early delivery and efficient service
About
Benson is a business man with a very tight schedule. His partner loves flowers and he always wants to gift her but he doesn’t have the time to go to a florist and make his selection. Benson would like an app with trusted vendors where he can preview bouquets and select the right ones to make his partner happy.
User persona 2.
Bio
Damola. 26, Marketer in a finance firm.
I love flowers, they make me happy. I like to extend that happiness to others.
Frustrations
Florists do not usually have varieties.
Very particular about her flowers and does not trust vendors to do a good job
Goals
To be able to select from different options of bouquets/flowers.
To be able to gift herself and loved ones flowers at any time
About
Damola is a marketer in a finance firm that loves flowers and loves to gift them to herself and loved ones. She likes to see different species but florists do not usually have a collection of varieties. She wants to be able to select from a variety of options without worrying about efficiency of service.
User Journey Map 1
Persona: Benson.
Goal: To order flowers for partner without stress.
User Journey Map 2.
Persona: Damola
Goal: To order flowers without stress.
Competitive analysis
We analysed some of the already existing companies that do something similar to ours
Farrmgirl Flowers
RoseShire
FernsNpetals
Winni
User Flow
Low fi wireframes of mobile app
Low fi prototpe of mobile app
Usability study: parameters
Study type:
Unmoderated usability study.
Location
Nigeria
Participants:
8 participants
Length:
30-35 mins.
Usability study: Round 1 findings
Users want to be able to create a profile.
Users want to be able to see more images of the product.
Users want to be able to edit and change address.
Usability study: Round 2 findings
Users want to be able to view items in the Cart.
Users want to be able to see more information about a product.
Mockups
The previous details page didn’t have a lot of information and customization. And the buttons were similar and this could confuse the users. So I changed the button style and added another section for additional information about the product. Also I made the bottom bar more user friendly.
I added a new page to be able to view items in cart by clicking on the cart icon in the top bar.
High fidelity screens
High fidelity Prototype
Accessibility consideration
I made sure I followed the WCAG contrast guidelines to ensure the texts are readable.
I also added labels to the icons at the bottom bar so it’ll be easier yo understand.
I used headings with different sizes for the text for clear visual hierarchy.
Takeaways
Impact
Our target users indicated that the design was easy to use and understand; also there was clear visual hierarchy.
Lessons
I learned that even a small design change can have a huge impact on the user experience. The most important takeaway for me is to always focus on the real needs of the user when coming up with design ideas and solutions.
Next Steps
Work on improving the user experience of the app.
Identify any additional areas of need and ideate on new features.
Conduct research to find out how to improve the accessibility of the app and features that will make the user experience more seamless.
