EN Mewing is an AI-powered fitness software designed to help users build smarter habits, track progress in real time, and enhance their training efficiency. This project covers the visual identity development, logo system, color strategy, typography, and the full brand implementation across both digital and physical environments. ID Mewing adalah software fitness berbasis AI yang membantu pengguna membangun kebiasaan olahraga yang lebih cerdas, memantau progres secara real-time, dan meningkatkan efisiensi latihan. Proyek ini mencakup pengembangan identitas visual, sistem logo, strategi warna, tipografi, dan implementasi brand di lingkungan digital maupun fisik.

Brand Challenge The main challenge was to reposition the term “Mewing,” which is commonly associated with facial posture techniques, into a fitness-tech brand with credibility, discipline, and performance. Brand Solution The solution was to push the narrative toward a habit-driven fitness system supported by AI and analytics. A clean and energetic visual style was created, allowing the brand to feel modern, intelligent, and performance-oriented. The wave symbol becomes the anchor for both motion and data-driven identity.

Brand Identity / Strategy / Motion

PROJECT TEAM Creative Director : Afifudin Zuhri Graphic Design : Lutfi Alwi, Zainul Khafidz Motion Graphic : Madebynoval

© 2026 Rukuru Studio. All rights reserved.