Day 147/365: The long awaited case study!

The KAIJURIUM project involved designing the brand identity for a budding Brazilian gaming studio, aiming to create a visually striking and memorable presence in the gaming industry. My role as a lead graphic designer / visual identity designer was to guide the process, to help the client discover the exact visual branding that was needed, and to walk the client through the steps of discovering "the inner beast".

Diego (the client) said: "Bogdan did an outstanding job creating the logo for my game studio. He captured our brand’s essence with a design that truly reflects our vision. His process was smooth, thoughtful, and highly professional. The final result was exactly what I was looking for—our new identity feels spot on!"

Diego expressed enthusiasm about the new branding, noting that it captures the essence of the studio's mission and vision." The main challenge of the project: creating a visual style that complemented the logo; but this issue was resolved by thinking more carefully about what makes a design bold: use of strong shapes, contrasts, and an unapologetic desire to "break the wall".

As you can see, the initial design was just the head, with just enough of the clavicle area to sell the idea of a massive beast, but clearly not enough for the logo to be considered "imposing". As such, it was decided upon that more of the beast should be shown.