Desk Space: Where Work and Culture Collide in Darlinghurst

Industry: Coworking / Commercial Real Estate / Flexible Workspace

Services Provided: Webflow Development, CMS Setup, Booking Form Integration, Conversion Optimization

Client Background: DeskSpace is a premium coworking and serviced office provider located in Newcastle House, a converted Darlinghurst warehouse in Sydney. With 15 years of history, 2,500+ all-time members, and $1BN+ in market cap created by its community, DeskSpace offers flexible desks, private offices, and meeting rooms for freelancers, creatives, startups, and enterprise teams. Their space combines human-centric design with timeless charm—built for innovation, collaboration, and meaningful connections.

DeskSpace's previous website wasn't capturing the essence of their vibrant community:

Community not showcased – The old site failed to highlight the creative ecosystem and diverse member community that sets DeskSpace apart

Booking friction – Visitors couldn't easily book tours or inquire about memberships

Membership options unclear – Multiple workspace solutions (Part Time, Full Time, Private Office, Meeting Rooms) weren't presented clearly for different audiences

No CMS for content updates – The team couldn't independently publish blog posts, member spotlights, or event updates

Our Webflow development approach focused on bringing DeskSpace's culture and community to life:

Visual storytelling through high-quality photography of the heritage warehouse space

Community-first design showcasing real members and their stories

Clear membership pathways for creatives, startups, and enterprise clients

Conversion-optimized forms for tour bookings and inquiries

Scalable Webflow CMS for ongoing journal and member content

Built a fully responsive Webflow site with smooth animations and elegant transitions

Implemented interactive member carousel showcasing community faces and linking to member spotlight articles

Created dedicated pages for each audience: Creatives & Entrepreneurs, Startups, Enterprise

Developed membership service pages: Part Time, Full Time, Private Offices, Meeting Rooms

Integrated inquiry form with membership type selection for qualified leads

Built animated statistics section (15 Years, 100+ Collaborative Projects, $1BN+ Market Cap, 2,500+ Members)

Set up Webflow CMS for Journal/Blog with category filtering (Collaboration, Member Spotlights, Events)

Created member profiles collection for community showcase

Enabled easy content publishing for member interviews and collaboration stories

Added prominent "Join Us" and "Book a Tour" CTAs throughout the site

Integrated contact form with clear inquiry options

Implemented phone number and location details for easy contact

Added app download links (Apple & Google Play) for member portal access

Embedded social media links (Instagram, Facebook, LinkedIn, Spotify)

Created dedicated Space page highlighting Newcastle House heritage architecture

Built Culture page emphasizing community values and ethos

Added First Nations acknowledgement

Community brought to life – Interactive member carousel and spotlight articles showcase the creative ecosystem

Streamlined conversions – Clear inquiry forms and tour booking CTAs reduce friction

Clear membership navigation – Visitors quickly find the right workspace solution for their needs

Content independence – CMS enables the team to publish member stories and journal content without developer support

Enhanced brand positioning – "Where work and culture collide" messaging reinforces premium positioning

Mobile-optimized experience – Fully responsive design works beautifully across all devices

Fully responsive Webflow website (desktop, tablet, mobile)

Interactive member community carousel

Dedicated pages: Space, Culture, Community, Memberships

Audience-specific landing pages (Creatives, Startups, Enterprise)

Service pages (Part Time, Full Time, Private Offices, Meeting Rooms)

Journal/Blog CMS with category filtering

Member profiles CMS collection

Inquiry and tour booking forms

Animated statistics section

Social media integration

App download links

First Nations acknowledgement section

"Where work and culture collide—the best coworking spaces don't just offer desks, they offer belonging."

Building a coworking space, flexible workspace, or commercial real estate brand that needs a website capturing your community and culture? Let's talk about bringing your space to life with custom Webflow development.