Assured Lending Webflow Development

Industry: Financial Services / Mortgage Broking

Services Provided: Webflow Development, Form Integration, Calculator Implementation, Local SEO Optimization

Assured Lending is a family-owned mortgage brokerage based in Sydney's Northern Beaches with over 30 years of combined experience. They serve home buyers, refinancers, and property investors across Australia, offering a remote-friendly application process via phone and video chat with access to 40+ lenders.

Assured Lending's previous website was underperforming and failing to convert visitors into qualified enquiries. Key pain points included:

Lack of trust indicators – The site didn't effectively communicate their 30+ years of experience, 100+ five-star reviews, or lender partnerships

Poor mobile responsiveness – A significant barrier for users researching loans on mobile devices

No interactive tools – Missing calculators and resources that prospects expect from mortgage broker websites

Weak local SEO presence – Limited visibility for Northern Beaches and Sydney-based searches

The approach focused on building credibility and reducing friction in the enquiry process:

Establish trust immediately through social proof, lender logos, and testimonials

Provide value with interactive mortgage calculators and educational resources

Create clear pathways for different user intents (purchase vs. refinance)

Optimize for local SEO to capture Sydney and Northern Beaches searches

Webflow Development: Built a fully responsive Webflow website with clean navigation, fast load times, and clear visual hierarchy. Implemented a mobile-first approach ensuring seamless experience across all devices.

Integrated 40+ lender logos prominently on the homepage

Showcased 100+ Google reviews with a testimonial carousel

Added team photos and family business messaging throughout

Displayed key stats: 1000+ loans brokered, 5-star rating

Interactive Tools & Forms: Integrated five mortgage calculators (home loan, repayment, split loan, extra repayments, deposit savings) and embedded clear call-to-action forms throughout the user journey.

Webflow CMS Integration: Set up CMS collections for blog articles, enabling the team to publish market updates, home loan guides, and educational content like the Help to Buy Scheme and Home Guarantee Scheme changes.

Local SEO Optimization: Implemented on-page SEO best practices targeting mortgage broker Sydney, Northern Beaches mortgage broker, and related search terms. Structured content with proper headings and meta data.

Improved mobile experience – Fully responsive design capturing mobile users effectively

Enhanced credibility – Trust indicators throughout the site reinforce 30+ years of expertise

Increased engagement – Interactive calculators keep visitors on-site longer and provide value

Streamlined enquiries – Clear CTAs and forms simplify the path from visitor to lead

Content independence – CMS-powered blog enables ongoing thought leadership and SEO growth

Fully responsive Webflow website

5 integrated mortgage calculators

Contact and enquiry forms with lead capture

CMS collections for blog and resources

Lender logo showcase and testimonial sections

Local SEO optimization

Service pages for all loan types (First Home Buyer, Investment, SMSF, Low Doc, Refinancing)

Resource hub with guides, reports, and checklists

"In financial services, trust is everything. This website now reflects 30 years of experience in the first scroll."

Looking to build a high-converting website for your mortgage brokerage or financial services firm? Let's discuss how Webflow development, strategic form integration, and local SEO can help you turn more visitors into qualified leads.