Seconds | Figma Design & Webflow Development

Industry: Innovation Consulting / Business Transformation / Strategy

Services Provided: Figma Design, Webflow Development, CMS Integration, Information Architecture

Client Background: Seconds (formerly BMI Lab) is an innovation consultancy for European category leaders, deeply rooted in scientific method. Growing out of the BMI Lab research group, they now operate from Switzerland and Germany, helping 200+ leading companies—including Siemens, Roche, Volkswagen, Swisscom, and Unilever—navigate trends like digitalisation, sustainability, and AI. Their services span consulting, training, keynotes, and innovation networks, turning ambition into repeatable breakthroughs.

As Seconds transitioned from BMI Lab to a new brand identity, they needed a digital presence that matched their evolution:

Brand transition communication – The rebrand from BMI Lab to Seconds needed clear messaging while maintaining continuity with existing clients

Complex service architecture – Multiple expertise areas (Trends, Capabilities, Services) required intuitive navigation for diverse audiences

Case study and insights showcase – Extensive thought leadership and client success stories needed proper organization and discoverability

Lead generation for enterprise clients – The site needed to convert European category leaders into consulting engagements

Our Figma to Webflow approach focused on communicating Seconds' scientific rigor and entrepreneurial energy:

Brand storytelling around "Creating Pivotal Seconds That Move Organisations"

Multi-dimensional navigation organizing Trends, Capabilities, and Services clearly

Case study showcase demonstrating measurable client outcomes

Trust building through extensive client logo carousel and team profiles

Scalable Webflow CMS for ongoing insights and case study publishing

Created sophisticated, warm design with cream and coral color palette reflecting approachability and expertise

Designed compelling hero section with "Creating Pivotal Seconds That Move Organisations" headline

Built visual framework illustrating the intersection of Science, Entrepreneurship, and Consulting

Developed "Our World" concept diagram showing how innovation isn't luck but disciplined craft

Built fully responsive Webflow site with smooth animations and elegant transitions

Created comprehensive expertise navigation structure:

Implemented infinite-scroll client logo marquee featuring 50+ category leaders (Siemens, Roche, VW, Swisscom, Unilever, ABB, Bosch, etc.)

Built dynamic case study carousel with visual cards featuring:

Created detailed case study pages with challenge, approach, and outcome structure

Implemented category filtering by trend, capability, and industry

Set up Webflow CMS for Insights section with multiple content types:

Created tag-based filtering system for content discovery

Enabled blog publishing with featured images and category assignments

Built "Let's Talk" section with team profiles and direct booking links (Outlook integration)

Added email and appointment CTAs for each managing partner

Integrated newsletter signup form

Created prominent "Join Now" CTAs throughout the site

"Formerly known as BMI Lab" badge communicating brand continuity

Shop integration linking to external Shopify store

Legal pages (Imprint, Privacy Policy, Terms of Service)

Current excitement callouts for Circular Economy and AI topics

Seamless brand transition – "Formerly known as" messaging maintains client trust while establishing new identity

Clear expertise navigation – Visitors quickly find relevant trends, capabilities, and services

Thought leadership established – 40+ insights articles demonstrate deep expertise

Enterprise credibility – 50+ category leader logos build immediate trust

Streamlined lead generation – Direct booking integration reduces friction for consulting conversations

Content independence – CMS enables team to publish case studies and insights without developer support

Complete Figma design system with warm, professional aesthetic

Fully responsive Webflow website (desktop, tablet, mobile)

Expertise pages (Trends, Capabilities, Services)

Infinite-scroll client logo carousel (50+ logos)

Case study showcase with carousel and detail pages

Insights CMS with content type filtering

Team profiles with Outlook booking integration

Newsletter subscription form

"Our World" concept diagram

Shop integration (Shopify)

Legal pages and footer navigation

Brand transition messaging

"The world is moving ever faster. We turn those powerful currents into opportunities—that's when something shifts. That's when innovation happens. That's what we call pivotal seconds."

Building an innovation consultancy, strategy firm, or business transformation practice that needs a website communicating your methodology and expertise? Let's talk about bringing your brand to life with Figma design and custom Webflow development.