The Concept
Commercial campaign for Hogan's "Rebel" sneaker line, blending a warm vintage aesthetic and textured film grain with the modern urban backdrop of Milan.
The Role
Co-conceptualized the project and executed the entire production solo, managing cinematography, editing, and color grading through to final delivery.
The Vision
Designed as a dynamic commercial showcasing four young models navigating Milan in footwear built for movement.
I paired vintage lenses with film grain to create a deliberate contrast between the city's sleek, modern architecture and the cast's effortless, casual style.
The Toolkit
Production (On Set):
Camera: Sony A7III
Lenses: Zenit MC Zenitar 16mm f/2.8 Fisheye & Helios 44-2 58mm f/2
Post-Production:
DaVinci Resolve Studio (Editing & Color Grading)
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Hogan "Rebel" commercial campaign shot in Milan. Vintage film aesthetic meets dynamic urban movement in a solo end-to-end production.
