FAY - Winter Campaign | Fashion Commercial
Riccardo Landi
The Concept
A fashion commercial for FAY set on the streets of Milan, following a young model couple through a series of everyday urban moments.
The Role
Co-conceptualized the campaign with the brand and executed the entire production solo, managing cinematography, editing, and color grading.
The Vision
To showcase the brand's clothing in a grounded, authentic way, we captured the talent in effortless daily routines across the city, cycling, strolling through the streets, and unwinding together.
We opted for a clean, neutral aesthetic to maintain an organic feel and let the apparel naturally take center stage.
The Toolkit
Production (On Set):
Camera: Blackmagic Pocket Cinema Camera 6K
Lenses: Sigma 18-35mm f/1.8
Post-Production:
DaVinci Resolve Studio (Editing & Color Grading)
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Posted Sep 4, 2026
A fashion commercial for FAY set in Milan, showcasing a model couple navigating everyday urban life in a clean, natural style.
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