The Noble

Tran La

Brand Designer
Graphic Designer
Print Designer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
National Real Estate Advisors
Greystar
Neoscape, Inc.
The Brief: Create a brand identity for an up-and-coming residential building located in Northern Liberties, Philadelphia. It must retain the neighborhood’s roots while hinting at something new and exciting through its supersized presence.
The Solution: Use the building as a connector and a gateway, physically and socially. The brand plays with a continuous line connecting neighborhoods, people, different aspects of residents’ lives, and more.
Keywords: Future-Focused • Connected • Lively • Upbeat • Energetic • Witty
Task: Logo Design • Refined Illustrations • 2-Pager • Brand Guidelines
Motion graphic introducing The Noble logo.
2-Pager
2-Pager
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Brand Applications - City Fitness Collaboration
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Brand Applications - Beach Towel
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Elevator Lobby Neon Sign
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