The Brief: Create a brand identity for an up-and-coming residential building located in Northern Liberties, Philadelphia. It must retain the neighborhood’s roots while hinting at something new and exciting through its supersized presence.

The Solution: Use the building as a connector and a gateway, physically and socially. The brand plays with a continuous line connecting neighborhoods, people, different aspects of residents’ lives, and more.

Keywords: Future-Focused • Connected • Lively • Upbeat • Energetic • Witty

Task: Logo Design • Refined Illustrations • 2-Pager • Brand Guidelines