The Noble
Tran La
The Brief: Create a brand identity for an up-and-coming residential building located in Northern Liberties, Philadelphia. It must retain the neighborhood’s roots while hinting at something new and exciting through its supersized presence.
The Solution: Use the building as a connector and a gateway, physically and socially. The brand plays with a continuous line connecting neighborhoods, people, different aspects of residents’ lives, and more.
Keywords: Future-Focused • Connected • Lively • Upbeat • Energetic • Witty
Task: Logo Design • Refined Illustrations • 2-Pager • Brand Guidelines
Motion graphic introducing The Noble logo.
2-Pager
Brand Applications - City Fitness Collaboration
Brand Applications - Beach Towel
Elevator Lobby Neon Sign
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Posted Dec 12, 2023
This is a branding project for an up-and-coming residential building located in Northern Liberties, Philadelphia.
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Clients
National Real Estate Advisors
Greystar
Neoscape, Inc.
