The Brief: Create a brand identity for a commercial office building located in Times Square, New York City, for entertainment, tech, and law firms to expand their footprint. Ease of access, 5TS offers convenience and connectivity for commuters.

The Solution: Create a brand that's fresh, lively, and inviting for tenants. The amenities of 5 Times Square create an effortless balance between work and life to cater to the nine-to-five, as well as the five-to-nine.

Keywords: Modern • Bold • Vibrant • Sophisticated • Fresh • Inviting

Task: Logo Design • Digital Brochure • Print/Digital Ads • Brand Guidelines