Realign Performance - Redesign Shopify Store

Market: Australia Platform: Shopify Role: Full-cycle (Design & Development) Website: https://realignperformance.com.au/ Figma:

Realign Performance is an Australian e-commerce brand focused on performance, recovery, and foot health — in other words, a brand that takes movement seriously. So naturally, the website had to move fast too.

This project was a full Shopify redesign and technical rebuild. Not a “fresh coat of paint”, but a proper rethink of how the store looks, feels, loads, and converts. The goal: create a modern, performance-driven eCommerce experience that feels as solid as the product itself.

Upgrade the UI to match a modern, performance-focused brand

Make the shopping experience clear, intuitive, and friction-free

Improve loading speed and Core Web Vitals

Rebuild the Shopify theme for scalability and long-term maintainability

Reduce dependency on heavy third-party apps

Outdated UI that didn’t reflect a premium performance brand

Limited flexibility of the existing Shopify theme

Performance issues impacting user experience and SEO

Need for advanced product functionality beyond default Shopify features

Keeping the store fast while deeply customizing the theme

I approached this project as a full-cycle Shopify rebuild — combining product thinking, UI/UX design, and custom development.

Instead of stacking apps and hoping for the best, the store was rebuilt on a customized Dawn-based theme with clean architecture and a performance-first mindset. Every design decision was translated directly into optimized, maintainable code — because pretty pixels are nice, but fast pixels convert better.

Created a short video intro with animated logo for branded ad content

Designed the full website in Figma (desktop & mobile)

Used brand colors and typography consistently across all touchpoints

Built a scalable design system (components, spacing, hierarchy)

Designed a clean, easy-to-scan product listing page

Created an informative and engaging About page

Built an advanced, feature-rich product page with maximum Shopify functionality

Developed high-converting product content, scalable for marketplaces like Amazon

Created 3 variants of User Generated Content (UGC-style visuals)

Designed 3 email templates for different customer touchpoints

Created 3 Instagram ad concepts (static + video)

Deep customization and restructuring of the Dawn theme

HTML / CSS implementation from Figma designs

Custom Liquid development (templates, sections, settings)

JavaScript interactions (sliders, UI behavior, dynamic elements)

Custom modules and flexible content sections

Advanced product logic and scalable architecture

Shopify API usage for custom logic

External API integrations where required (ERP / CRM / services)

Core Web Vitals optimization

Image and asset optimization

Code cleanup and reduction of render-blocking scripts

Technical SEO: meta tags, structured data, sitemap

Cross-browser and multi-device testing

Test orders and checkout validation

Deployment, final configuration, and performance verification

Significantly improved PageSpeed Insights scores (mobile & desktop)

Faster load times and smoother navigation

Clean, modern UI aligned with the brand’s performance positioning

Improved product discovery and checkout flow

A scalable Shopify foundation ready for future growth

👉 Performance report (Google PageSpeed Insights): https://pagespeed.web.dev/analysis/https-realignperformance-com-au/oz2hn247ps?hl=en&form_factor=mobile