Digital Product Packaging Design for a Brand
Bianca-Elena Bălăşoiu
Brand Designer
Graphic Designer
Product Designer
Adobe Illustrator
Canva
Figma
1. Define the Brand
Brand Name: EcoNest
Tagline: "Sustainably Yours"
Mission: EcoNest is a sustainable brand committed to providing eco-friendly home goods (e.g., reusable bags, bamboo kitchenware, organic cleaning products). We aim to minimize waste and help customers make sustainable choices.
2. Brand Values
Sustainability: Use of biodegradable, recyclable, or reusable materials.
Minimalism: Clean, minimalist packaging that reduces waste and promotes simplicity.
Transparency: Clear communication on the eco-friendliness of materials used.
Health-Conscious: Offering products that are not only good for the environment but also safe for the user.
3. Packaging Concept and Design Elements
3.1. Packaging for Different Products
Reusable Grocery Bags:
Material: Recycled kraft paper or biodegradable plastic wrap.
Design: Simple, bold typography with a nature-inspired pattern.
Bamboo Kitchenware (e.g., utensils, cutting boards):
Material: Minimalist cardboard boxes with cutouts to showcase the natural bamboo texture.
Design: Focus on eco-friendly symbols, soft earthy tones, and simple icons.
Organic Cleaning Products:
Material: Recycled plastic bottles or glass with biodegradable labels.
Design: Transparent bottles to highlight the purity of the ingredients with light green accents.
3.2. Packaging Design Principles
Typography:
Use clear, bold fonts for product names and descriptions.
A secondary, softer font for details like ingredients or usage instructions.
Ensure readability and simplicity.
Color Palette:
Primary Colors: Earthy tones (soft browns, beiges, and greens).
Accent Colors: Light greens and blues to highlight eco-friendliness and freshness.
Minimalist Approach: Use white space effectively, avoid clutter, and let the natural textures of the materials shine through.
Graphic Elements:
Nature-Inspired Icons: Use icons like leaves, water droplets, and simple eco-friendly symbols (recycling logos, renewable symbols).
Texture and Finish: Matte finish on boxes to create a premium, organic feel. Minimal use of glossy elements, except for certain highlights like the brand logo.
3.3. Key Packaging Features
Informative Labels:
Emphasize eco-friendliness with "100% Recycled," "Biodegradable," and "Sustainably Sourced" labels.
Include certifications like "Fair Trade", "BPA-Free", or "Vegan" if applicable.
User Experience:
Easy-to-open packages with simple tear-off strips.
Reusable elements: For example, boxes that can be folded and reused, or bottles with refill options.
Sustainability Messaging:
Include a small section about the company’s sustainability efforts, encouraging customers to recycle or reuse the packaging.
4. Mockup Packaging Details
Product Packaging Example 1: Reusable Grocery Bags
Material: Brown kraft paper with minimal ink usage.
Front: Large, bold product name ("EcoNest Reusable Bag"), an icon of a leaf or recycling symbol.
Back: Short description about the product’s eco-friendly materials and how it contributes to reducing plastic waste.
Side: The tagline “Sustainably Yours” with a small recycling logo.
Product Packaging Example 2: Bamboo Kitchenware
Material: Recycled cardboard box with a cutout to display part of the bamboo product.
Front: The product name (e.g., “EcoNest Bamboo Utensils”), a bamboo icon, and the logo.
Back: Description about bamboo as a sustainable material, with care instructions.
Side: Short brand story about EcoNest's sustainability journey.
Product Packaging Example 3: Organic Cleaning Products
Material: Transparent glass or recycled plastic bottles.
Front: Product name (e.g., “EcoNest Organic Cleaner”), clean and simple icons like water droplets.
Back: List of ingredients, benefits of using the cleaner (eco-friendly, non-toxic), and instructions.
Side: Encourage users to refill or recycle the bottle.
5. Presentation for the Portfolio
Overview:
Briefly describe the brand's mission and values, highlighting the importance of sustainability in the design.
Packaging Design Process:
Explain the design choices (minimalism, earthy colors, nature-inspired graphics) and why they align with the brand’s eco-friendly goals.
Packaging Mockups:
For each product (grocery bags, bamboo kitchenware, organic cleaning products), show the packaging design concepts with front, back, and side views.
Describe the material choices and their sustainability benefits.
Reflection:
Highlight the benefits of your design, like reducing environmental impact and enhancing the user experience through simplicity and eco-conscious messaging.
6. What You Need to Design
Here’s a list of images to create:
Logo:
A clean, modern logo for EcoNest using a nature-inspired graphic (e.g., a leaf, tree, or bamboo stalk).
Choose simple, bold typography with an earthy color palette (greens and browns).
Product Packaging Mockups:
Reusable Grocery Bags: Show a simple kraft paper bag with the EcoNest logo and minimal design.
Bamboo Kitchenware: Design a cardboard box with cutout areas showing the product inside and nature-themed graphics.
Organic Cleaning Products: Create a transparent bottle mockup with eco-friendly labels (emphasizing the purity of ingredients and eco-friendly features).
Icons and Symbols:
Design a set of small, nature-inspired icons (leaves, recycling symbols, water droplets) that will appear on the packaging.
Include eco-certification labels like “100% Recycled” or “Vegan.”
Typography:
Use clear, bold fonts for the product names and a softer, secondary font for the details.
