Innermore's mission is to address an alarming statistic: 90% of people suffering from eating disorders go untreated.
Eating Disorder awareness exists in a complicated space. A space where countless stigmas, a lack of awareness and traditional clinical treatments have been preventing people from seeking treatment.
We designed an approachable wellness inspired brand that aims to create an new opportunity for people to learn about their condition and seek treatment without any stigma
The Innermore visual identity is designed around a sensitivity to the nuances of this topic. It is patient-first and every experience is appropriate and tailored to each individual patient and their unique needs.
With a calming, relatable and approachable identity, we create a space that shifts the perception from traditional clinical care to everyday wellness.