Holistic Social Media Management
Mollie Mello
Project Overview:
A unique fusion of sports bar energy and beachside vibes, offering craft beers and big-screen excitement. We provided comprehensive social media management, skyrocketing the follower count from 100 to 1,000 in just 7 days through strategic profile optimization in 2021. The primary goal was to attract a male-driven audience interested in quality craft beers and cocktails.
Content Pillars:
Beer/Cocktails: Highlighting the craft beverage offerings.
Atmosphere: Showcasing the lively, sports bar-inspired environment but at the beach.
Happy Hour: Promoting special deals and times.
Food: Featuring the delicious menu items.
By focusing on these key content areas, we effectively engaged and expanded their target audience.
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Posted Aug 1, 2024
Ideas -> Strategy and Concept -> Design a beautifully curated social profile
