My collaboration with Marea Surf School focused on enhancing their social media presence through a comprehensive audit and strategic recommendations. I optimized their profiles, ensuring complete and engaging visuals, and recommended a consistent posting schedule. By incorporating engaging content like surf tips, user-generated content, and live Q&A sessions, we aimed to increase their reach and engagement. My efforts included the introduction of specific content buckets: educational surf content, daily surf reports, and themed challenges, all designed to resonate with their target audience of surf enthusiasts. This holistic approach aimed to elevate Marea Surf School's online presence, creating a vibrant and interactive community.