For this project, I worked on rebranding a local pizza restaurant that was wanting a transformation a dated and unrefined image, to something more vibrant, engaging, and modern. The goal was to create a fresh identity that would attract a broader audience while reflecting the restaurant's commitment to quality and innovation.

I used bold oranges, yellows, and browns to evoke a warm and inviting atmosphere. These colors were chosen to reflect the rich, comforting nature of pizza while adding a dynamic and modern twist. The combination of these hues helped to create a lively and approachable look that stands out, while still conveying the warmth and enjoyment of sharing a great meal with friends and family.

For the fonts, I chose two complementary styles to balance readability with personality. One font is simple and clean while still ensuring clarity and easy legibility. I wanted a font that was a bit daring but still able to convey important information like the restaurant's menu.

The second font is more modern and playful, adding a fun, edgy touch without feeling childish. It’s still sophisticated enough to appeal to an adult audience, bringing a sense of personality to the brand while maintaining a contemporary feel.

Together, these fonts create a dynamic contrast that enhances the overall vibe of the rebrand.

For the logo, I designed a simple, minimalist concept featuring a chef hiding behind a slice of pizza. This playful design reflects the "Shy Simon" name while adding a fun, lighthearted touch to the brand.

The simplicity of the logo makes it easily recognizable, while the imagery ties directly to the pizza-making experience, giving the brand a memorable and unique identity. It’s a perfect balance of modern design with a playful, approachable twist.