Ed-Tech Platform Customer Engagement Dashboard | Data analyst

I worked with Lex, an ed-tech platform of Infosys as a product data analyst.

We wanted to develop a customer engagement dashboard to help the product track user activity, identify trends, and enhance overall user experience. By visualizing key metrics like course completion rates, user activity, and engagement with content, the dashboard provided valuable insights to optimize learning outcomes and increase retention.

Create a dashboard to track customer engagement across the platform.

Visualize key metrics such as active users, course completion rates, and time spent on the platform.

Provide insights into popular courses, user feedback, and engagement trends.

Enable data-driven decision-making to improve user satisfaction and retention.

Data Collection and Integration: Aggregated user data from multiple sources, including the platform’s database, user activity logs, and external analytics tools - Google analytics

Dashboard Development: Designed and built a customer engagement dashboard Tableau

Automated Reporting: Set up automated, scheduled reports that summarized the key engagement metrics and trends for management review.

Customizable Filters: Provided filters for course types, user segments, regions, and time periods to allow customized insights.

User-friendly UI: Designed the dashboard for ease of use, ensuring non-technical users could easily navigate and extract insights.

Documentation: Delivered comprehensive documentation on the dashboard setup, key metrics, and how to use its features.

Ongoing Support: Offered post-launch support for dashboard optimization, new feature additions, or troubleshooting as needed.

Enabled data-driven improvements to course content and user experience based on engagement insights.

Enhanced retention and satisfaction by identifying and addressing key drop-off points in the user journey.

Provided management with real-time data, aiding in quicker decision-making and strategy adjustments.