Theory Sabers — Premium E-Commerce Redesign

Theory Sabers is a luxury lightsaber brand built for collectors and fans. I was brought in to redesign their entire website — elevating their visual identity while improving user journeys and product storytelling.

Full UX/UI redesign of the website

Created high-conversion layouts across 10+ pages

Designed rich product pages and interactive visuals

Custom landing pages for:

• Mystery Box

• Saber School

• Support Center

• Our Theory

Theory Sabers is a luxury lightsaber brand built for collectors and fans. They approached me to revamp their outdated e-commerce experience, aiming to better reflect their brand’s premium feel and improve how products were discovered and purchased.

The original website lacked visual consistency and failed to reflect the high-end nature of the products.

Navigation and structure made it difficult for users to explore the full product range.

Product storytelling and value propositions were underdeveloped across key pages.

The site didn’t scale well across devices, especially on mobile.

Redesigned the full site with a clean, cinematic visual direction that emphasized brand storytelling.

Rebuilt the UX structure to simplify navigation and reduce friction in key user journeys.

Created 30+ pages including product, education, and brand storytelling sections.

Designed and developed custom landing pages for:

Integrated interactive product visuals and refined layout systems for responsiveness across devices.

The result was a scalable e-commerce platform with improved user flow, stronger identity, and a more immersive product experience — helping Theory Sabers communicate their brand story while driving conversions.

Live site: Live website launching soon.